Nutrition Coursework Example | Topics and Well Written Essays - 750 words

Nutrition - Coursework Example On average, most people are supposed to have a calories percentage from carbohydrates of approximately 50 percent, and between 16- 21 percent from protein and 30 percent from a fat source (Berni et al., 2008). Another importance is total micronutrients intake. Though in small quantities, micronutrients are critical for a number of body functions. A diverse diet raises the probability that all your minerals and vitamins needs will be met (Collins, Myatt, & Golden, 1998). The final importance is hydration, which is an important concern since our bodies contain about 60-75 percent of water, which is critical in transport, temperature regulation and nutrients absorption (Collins & Myatt, 2000). The results show that proteins, fats and carbohydrates are the 3 major macronutrients due to their roles in the human body. They are the main components of our diet. Our bodies also require others nutrients such as vitamins and minerals even though in much smaller quantities. They are therefore referred to as micronutrients. Each macronutrient has vital functions in the body (Kattelmann, 2006). Its main role in the body includes building, maintaining and repairing body tissue. It’s highly recommended to physically active individuals because their muscle tissue is in constant need of repair. The other roles of protein in the body are production of enzymes and hormones, which perform vital functions. Proteins are also used to aid in the immune process (Knivsberg, 2003). The main function of fat is protection among its many roles in the human body. Insulation for keeping body temperature and protection of body organs through cushioning are also functions of fat in the body. Fats promote growth and development and maintain cell membranes. In addition, fats play a vital role in vitamin digestion. Vitamins A, D, E and K are fat soluble vitamins which mean that for them to be absorbed into the system of the body; they need fats (Metheny et al.,

Relationship Of Religion And Afghanistan Politics Essay

Relationship Of Religion And Afghanistan Politics Essay Historically, religion has a strong influence in every aspect of life, especially politics, in Afghanistan. The relationship between these two entities has been established for long time. The religion of Islam has been always integrated into the political and educational system of the country. Afghanistans constitution is derived from Islamic Sharia laws, which has combined religious and secular systems. The amalgamation of religion and politics in Afghanistan has caused decades of instability and in order to stabilize the country the politics and education system should be separated from the religion. We believe that Islam is the superior religion, and we appreciate the Islamic laws. However, religious leaders who are in the politics are misusing Islamic decrees. Therefore, it is not only defaming Islam, but also creating misunderstanding between nations, slowing down the economy and becoming a reason for conflicts in the county. To stabilize the country, apply human rights, and bring overall peace in Afghanistan, there should be compatibility between religion and politics. This can be possible through a secular system to fragment the religious elite powers from the state or in Islamic point of view Ijtihad (General acceptance of new concepts and privileges in to Islamic Sharia law) in the religion. For the first time in the history of Afghanistan, King Amanullah Khan brought magnificent reforms in the political and education systems of the country during 1928 after his state visit from Europe. King Amanuallah Khan struggled to apply European norms in Afghanistan. He realized that a secular system is the best solution to overcome dilemmas in the country. Europe could not stop their internal political problems for many decades due to religion influences between the sects of Christianity. After years of quarrels Europeans realized that beside religion, which directs spiritual life, government should control secular life. Europeans achieved their goals and created a strong union by their novel idea of separation of religion from state. The king chose the same strategy, but the strong bonds of religious parties and their extremist movements failed him. The religious leaders with public furor turned down the system and ousted the king from the throne(Riza). The newborn secular system was devastated by religious bodies, which changed governments systems. The secular schools, including girls schools, closed. Women divorce rights ended. They abolished the secular courts and replaced them by Sharia law courts, which are still applicable. Overall, Afghanistan relinquished a huge opportunity and faced challenges that led the country to the current instability in every aspect of life, especially politics, education, and social integrity (Riza). The state system was already mixing with strong Sharia law, so that the country faced a dark age of obstacles, three decades of war and Soviet invasion. After the collapse of communist regime, Mujahedeen took over the power and civil war started in the country. It was not long that the fundamentalist Taliban captured Afghanistan. These extremists not only were deprived from global modernity, but also neglect of the real Islamic knowledge. They were claiming on applying pure Islamic Sharia law. In actuality, they applied a system that was anti-Islamic and anti-human means. After the collapse of the Taliban regime, the world supported Afghans and changed the government system of the country. Afghanistans new constitution ratified, an amalgamate government formed. Yet religious parties are strongly involved in the system. They interfere in every component of the government. Indeed, they are a strong barrier against application of democracy in the country and people are still suffering. On the other hand, the legal system is a mixture of devout and customs that mostly religious leaders are practicing customary ideas inside the Islamic laws. It contradicts both Sharia law and human rights. Because of the less and primitive cultural and madrasas knowledge most religious leaders cannot distinguish between Sharia laws and old practiced customs. For example, in the rural regions they are applying a customary concept called Baad. In Baad case when, there is a conflict between two families or relatives, if anyone is killed from any side, to resolve this dispute, the murderers side usually gives his daughter or a girl to the victims family. It is opposite to any Islamic and state laws in the world. This custom is completely against human rights, even not acceptable in the Islamic law, yet it is practiced in many parts of the country. If there were a secular state legal system established in the country, the state would resolve the issue and people would not suffer. Likewise, religion influences has strongly affected globalization and the national interest of Afghanistan. The world market is so diverse now, globalization interconnects the world, and countries have close business relationship in most cases without consideration of differences in ethnicity, language, and religion. Nevertheless, in a country like Afghanistan the devout leaders and their wrong interpretation of Islam have severely damaged the national interest of the country. As an example, a few months ago the Ministry of Work and Social interaction presented a draft of new law for two days of national holiday in a week to the parliament. The ministry clearly pointed the reasons behind its appeal. They calculated the saving of total cost of government employees during the one day off. In broader prospect, Afghanistans official days has a serious problem with global market. Many businesses are suffering from global transactions, because of the clashes between the holidays in Afghani stan and the rest of world. We have one and half-day holiday during a week, half day off on Thursdays and one day off on Friday. Conversely, most countries especially the Europe and market-oriented countries such as US and China are off on Saturday and Sunday. There is a delay of any business activity at least for two days, which can create huge financial damages for businesses in the country. Besides the strong reasons of the Ministry, the parliament of Afghanistan rejected this draft of law. Because, the parliament is consists of many religious leaders they strongly refused to ratify this law. Their only reason behind was that it is an infidel movement and Afghanistan is an Islamic country. Parliament declared that never want to copy the Christian and Jewish customs and refused the draft. They have forgotten that the Saudi Arabia, which is believe to be the center of Islam, has accepted the two days of holiday because of its compatibility with global market and other political issues. I strongly believe that Afghanistan will never triumph over its economic and political struggles, unless the religious leaders are removed from politics and the separation of the state from the religion. Similarly, ignorant religious leaders deprive women of education. We accept that there are certain rights for women in Islam. However, we cannot compare the current modern area with 1,400 years ago. Moreover, a secular system to stabilize the society and apply the human rights should be compatible with the religion and modernity. Sociologist Steve Bruce argues that: Modernity undermines religion, except when it finds some major social role to play other than mediating the natural and supernatural worlds.(Bruce) In the broader view if religion steps outside of its traditional roles and takes on tasks or identities that are useful on a broader social scale, then it is possible for religion to maintain itself into modernity(Barker). In Islam, it is possible through Ijtihad, which Muslims scholars come to gather and introduce new contemporary concepts and privileges into Islamic Sharia law. The concept of Steve Bruce is acceptable in Islam via Ijtihad. They can include further womens rights inside Islamic laws including education, divorce, and gender equality. Unfortunately, considering Afghanistans situation and its religious and political leaders, it is impossible to apply Ijtihad. Therefore, the only proper way to bring prosperity to the people and the country is to set the religious leaders aside from politics. Let them to practice their religion and the government to do its job, like Turkey, another Islamic country. At the same time, education in Afghanistan like other Muslim countries has a long history. Islam had a major role on Afghan education for centuries. Today, education consists of three different categories: traditional or indigenous (pre-Islamic), modern, and Islamic education. Within the last category, there are four types of Islamic schools in Afghanistan: mosque schools; traditional madrasa, first level; second level; and the modern madrasa or in other words Islamic studies in university level. In addition, Arabic schools have appeared from the eighties and onwards. Moreover, Islam has been a dominant religion in most parts of the country for more than 1200 years and Islamic education has reached many parts of the population including rural people living in remote areas. The Koranic education not only teaches Koran but also writing, reading and counting to rural villagers, -i.e. boys and men. Islam also includes Sharia law, which infers that legal regulations and documents used among illiterate people. During the early twentieth century, the leaders tried to modernize the country, and were influenced by the developments in Turkey. The first constitution was approved on 1923 and more opportunities were given to education, and girls were also allowed to go to school. During the supremacy of King Zahir Shah (1933-1973) the government adopted new constitution and there was a significant growth in modern sector. An Islamist movement was crushed in 1975 and its leaders fled to Pakistan (Karlsson and Mansory). Throughout the 20th century there have been excessive waves of both liberal reform and traditionalist movements in Afghanistan. In the meantime, struggles over control of the education system have become a major competition between democratic and Islamist parties. The democratic and Islamist parties of the Mujahedeen have all tried to shape the political and ideological landscape of Afghanistan by carrying out reforms and religious decrees through education institutions. Afghanistan suffered immensely from the struggles for secular and religious control of educational institutions. Control of the education system has been a mobilizing force for the Mujahedeen movement, the socialists, and the overthrow of the Soviet-made government and the rise of the Taliban. There have been Links between the radical madrassas and the formation of the Taliban and involvement of such institutions of education in breeding Islamic extremism and have been a considerable factor on the security of the Afghan state (Afghanitan and Education). The struggles between secular and religious control of educational has almost totally collapsed the social sector. The literacy rate, for men 45 per cent and for women 11 per cent, among the lowest in the world. (Carlson and Mansory) Gender discrimination has been strengthened in the last decades. Over gender issues there have been many insurrections and battles in Afghanistan. Often, when womens participation in education has been enhanced, it has provoked counteractions. It is an empirical fact that education is a component of human security and one of the most important cornerstones of a society. Every society in the world has known the importance of secular education system and replicates each others experiences in peace-building and conflict prevention. A great example could be Turkey, which is one of the most developed Islamic countries in the world. Afghan government can imitate the Turkey experience and build a prosperous state. Education is a key component in creating communities and grantees their stability. However, the institutional aspects of education can also function as a root cause and source of conflict. This dual nature of education implies both the positive, or peace building and the negative, or conflict enhancing potential. Decades of instability in Afghanistan shows the linkage between institutional education and conflict, which has inadvertently helped to create the conditions for further conflict instead of building a foundation for reconciliation and sustainable peace. Education has a very essential but too often ignored role in relation to conflict prevention, reconciliation, resolution, and reconstruction. In fact, education had been known as a basis for investment in human capital, economic growth and mitigation of conflict. This rationale implies that education should be considered as a non-traditional instrument for building security. Brad Hayes and Jeffrey Sands authors of Non-traditional Military Responses to End Wars: Considerations for Policymakers, state: One, final and perhaps surprising, security area is education. Opening schools and getting children (particularly teenagers) off the streets reduces one source of potential instability, and frees their parents to go to work. School attendance also gives children hope for the future and provides them an alternative to joining factional militias.(Chesterman) By providing a civic curriculum and enhancing opportunities for students, education can act as a unifying factor in nation-building and stability. Education is also known as an essential component of peace-building. The global peace building means to empower the society to manage conflicts without violence and achieve sustainable human security. In brief, I would like to conclude that integration of political and educational system with religion has always been a chaos for countries like Afghanistan. Decades of instability and violence in Afghanistan are a good example to cite here. Afghanistan has faced many challenges with religious leaders who have used the religion as a tool to gain power and use the country for their own favors. Afghanistan political situation will never improve until the Afghan citizens identify the place of religion and politics. Since religion is a fate and politics is a game played to gain power. Afghan people should not trust anyone who uses the religion and play with peoples sentiments and gain power. In order to change the political situation in Afghanistan and lead the country to prosperity it is very important to disintegrate the political system from religion and establish a liberal and secular platform for educational system. As a Muslim I am pretty sure that Islam never contradicts modern ed ucation and democracy. Work Cited Page: Riza, Ali. The strategic use of Islam in Afghan politics. New York. Routledge, 2010: p1. Bruce, Steve. Religion in the Modern World. Oxford University Press. 1996: p 3. Barker, Philip W. and William J. Muck. Holy War for the 21st Century: Globalization, U.S. Foreign Policy, and the Development of Islamic Identity. University of Colorado. 2003: p 3. Afghanistan, Education, and the Formation of the Taliban. Fletcher School, Tufts University Leigh Nolan. January 2006: p1. Karlsson, Pia Amir Mansory. Islamic and Modern Education in Afghanistan Conflictual or Complementary? Institute of International Education Stockholm University, July 2008: p2-3. Chesterman, Simon. Walking Softly in Afghanistan: the Future of UN State- Building, Survival, Autumn 2002: vol. 33, p3.

School Uniforms and Their Effect on Education Essay -- Argumentative P

School Uniforms and Their Effect on Education   Ã‚  Ã‚  Ã‚  Ã‚  Going to public schools all my life, I heard the gossip of "fashion" and "whose wearing what,"pretty much everyday; at least in the four years of high school where it seemed that looks mattered the most. As people grow up, the way they present themselves becomes more and more important. Leaving a good mark in high school means a lot to some people, and some are ready to do whatever it takes to make that mark, whether it be putting someone down for their clothing or being an individual and not caring what others think of you or what your wearing. Having friends from middle school that branched out and went the alternative route; private schools, one of the first things that came back to me from them was how much easier it was to having a uniform to wear to school. Going to a school where uniforms are strictly enforced can help to create a better learning environment. Having uniforms would call for a lot less distraction in the classroom, there would be much more ti me for homework and there would not be as many problems concerning the wear of inappropriate clothing to take away from school time. A quote from the essay, â€Å"The Achievement of Desire,† by Richard Rodriguez fits particularly well in this essay. â€Å"Get all the education you can, with an education you can do anything.† This just doesn’t seem like the main idea to many kids anymore and I think that uniforms would help to bring that thought back into a lot of our heads. I know that the idea of wearing a uniform repulses many people, but when broken down, school uniforms really do seem like the way to go.   Ã‚  Ã‚  Ã‚  Ã‚  If it was a requirement to wear a uniform to school, there would be many more kids paying attention in classes. Looking around the classroom at what other kids are wearing is a great way to make time fly by. If everyone was wearing the same things, then the distraction of different clothing would be eliminated. Many people worry that uniforms would take away the opportunity for kids to be who they are or who they want to be, but I feel as though wearing uniforms would simply force kids to show their individualism in ways outside of fashion and appearance. When looking at an Opinion Board on the internet I came across the idea that visually uniforms result in a more equal and adult treatment of students, eliminating any idea that one student i... ...yles and be up on fashion, does it really seem worth it to risk getting simply an "ok" education? Where are those priorities of school work and studying for a test when you are out shopping at the mall? In the end it really does make the most sense to simply suck up the idea of wearing the same thing as every other girl or boy at your school and leave with a better education, and a better sense of seeing people for what and who they really are; not what they are or aren’t wearing. Imagining the idea of a school that one does not have to worry about what kids will say about their outfits, about whether or not what they are wearing is appropriate for school grounds or getting to the mall after school to buy that new sweater they saw in the A&F catalogue (which means blowing off that tutoring secession they had to help raise their math grade), seems so far from reality and all that I knew in high school, yet at the same time seems like the ideal way to spend those four import ant years of high school, those four years in which all of your hard work pays off and gets you accepted into the number one college of your choice. That sounds like the perfect four years of high school to me.

Diversity Training Manual

Diversity Training Manual: Part 1 Abstract This paper is the first part of a training manual that will help employees to have a better understanding of diversity in the work place and how to act towards different diversity issues that may arise in the workplace. It will also give current statistics and recent trends of the demographics in the United States as well as the forecasted trends. Also included will be a rough outline of the entire contents of the manual and the table of contents for the manual. Table of Contents Introduction: Section 1: Current Statistics of the Demographics of the Population in the United States Section 2: Recent Trends of the Demographics in the United States a)Immigrants versus natives b)Religion c)Age d)Race Section 3: Forecasted Trends of the Demographics in the United States Section 4: Forms of discrimination a)Legislation covering discrimination b)Customs and values of different groups c)How to deal with differing values and customs d)Legislation affecting supervisor regulation Introduction What is diversity? Diversity is simply everything that makes people different from one another. It refers to different languages, races, age groups, gender, and religion (Bucher, 2010). A few decades ago the main part of the workforce was white men between the ages of 20 and 60. Now there are a larger number of women joining the work force along with younger people between the ages of 16 to 26 (AIU, 2011). There was also a mostly white workforce. Due to immigrants coming in from other countries, there are now other races in the workforce (Bucher, 2010). These immigrants are bringing with them different work habits, different languages and different religions. If the amount of immigrants continues at its present rate, it is projected that by the year 2050 the population of the United States will be 438 million and 82% of the population will be new immigrants arriving in the United States and their descendants that will be born as U. S. citizens (Passel & Cohn, 2008). As the number of immigrants increases, the number of the non-Hispanic white population will decrease. It has been forecasted that by the year 2050 whites will be a minority group. They will only account for 47% of the population where the Hispanics and Asians will be the majority (Passel & Cohn, 2008). Another demographic change that is going to take place is the age of the work force. With all the advances being made in the medical field people are living longer and are able to work longer. The workforce used to be made of men that had similar capabilities that were between the ages of 20 and 60. Now there are four different age groups to consider, there are the traditionalists that are over the age of 60. Then there are the baby boomers that are between the ages of 44 and 60. Generation X is between the ages of 26 and 44 and then there is generation Y that is younger than 26. All these age groups need to be communicated to differently but have to be treated equally (Pierce, 2011). This training manual is going to help everyone to think outside of their own culture and learn how to communicate with others that do not always share the same views. References AIU Online (2011). Unit 1: Current Workforce Make-Up. Retrieved on November 11, 2011 from https://mycampus. com/classroom/Pages/multimediacorsetext. Bucher, Richard D. (2010). Diversity Consciousness Opening Our Minds to People, Cultures, and Opportunities (3rd ed. ). Upper Saddle River, NJ: Prentice Hall. Passel, Jeffery and Cohn, D’Vera (February 11, 2008). Immigration to Play Lead Role in Future U. S. Growth. Retrieved on November 11, 2011 from http://pewresearch. org/pubs/729/united-states-population-projections Pew Research Center (February 25, 2008). The U. S. Religious Landscape Survey Reveals a Fluid Diverse Pattern of Faith. Retrieved on November 11, 2011 from http://pewresearch. org/pubs/743/united-states-religion. Pierce, Rick (2011). Dealing with a Changing Workforce-Supervision in the 21st Century. Retrieved on November 11, 2011 from http://www. businessexperwebinars. com/content/view/593/29/

Good boy

Good boy, Beau. Stay, Anna Quindlen is very descriptive in her essay. As I read the story I could visualize her dog and also sympathize with her feelings. Having had lost a dog of old age, this story really hit home. The way she describes beau's milky white eyes, the loss of his hearing, and the way his walk looks like his back legs are prosthetics. With these descriptions, the knowledge that Beau's a black lab, and the fact that he stinks, all present enough information for me to get a clear picture the dog. The descriptions Anna uses are all the same symptoms my dog, a Chihuahua, had had at 17.Anna also painted a picture in clear detail of the senses the dog lost or was losing, but also pointed out Beau's uncanny sense of smell. â€Å"The eyes are gone, but the nose is eternal. † . There were many more details in the story, but I feel as though the ones I already pointed out were enough for me to get a clear picture. The way Anna organized her story seemed to me like it was in chronological order. Anna starts her story in the present time, sheds light on the past, and then comes back to the present again. As a new writer, I'm not sure if that exactly qualifies as chronological, but I hink it is.The point I believe Anna is trying to make is to live for the day, don't dwell on the past. Anna clearly says â€Å"to measure myself not in terms of the past or future but of the present. â€Å". This statement is one of the statements that lead me to my conclusion. The sensory details that stood out to me was the sense of smell and the loss of sight. There were two things Anna said about Beau's sense of smell that stood out to me. The first was when she talked about the dogs eyes and ears going but he can still get excited over the smell of a pork roast. The second was whenAnna talked about the smell of the Oriental rug and beau. Anna was not very descriptive about the odor, but I have firsthand knowledge of that smell, I could definitely smell the odor. The other sensory detail that stood out for me was the way Anna described Beau's bad eyes. Anna really described the effects of going blind well. She talked of Beau's eyes being a milky white. â€Å"His eyes seem to gaze mysteriously inward†. Anna also said â€Å"his eyes and ears are gone.

The protection of consumer welfare

The protection of consumer welfare Introduction The protection of consumer welfare is a critical government initiative. There are notable economic challenges associated with low income families. Therefore, policymakers must consider the implementation of workable economic strategies. This is vital in creating price and demand equilibriums (Arnold 2010, pp. 10).Advertising We will write a custom essay sample on The protection of consumer welfare specifically for you for only $16.05 $11/page Learn More In a typical economy, various consumers depict diverse preferences for various goods. It is vital to comprehend how policies have implications on the prevalent market trends. It is necessary to analyze the consumer behavior and preferences within specific economies. This paper presents a practical approach to policy implication on the purchasing trend within the market. The paper applies a hypothetical approach, with the analysis of the preference trend of goods X and Z. The Household Preferences over the Two Goods with Similar Policy Implications on the Household Items In Terms Of the Utility and Level of Consumption of the Two Goods Convex indifference curves are extensively used in the analysis of economic policies. In this scenario, the assumptions on the hypothetical goods are indicated. Good X is measured along the horizontal axis. On the other hand, good Z is measured along the vertical axis of the convex curve. The two policy options can be analyzed from the convex curve. The concept of â€Å"diminishing marginal utility† dictates the nature of the convex curve to be applied in the analysis (Fakhrul Islam Jabbar 2010, pp. 26). In establishing the appropriate household preference for the two goods, the rule of â€Å"diminishing marginal utility† may be applicable. The first policy advocates for the provision of the household with a voucher. The voucher is exchangeable for a specific quantity of the good X. Observably, the second proposition advocates f or the offering a supplement based on the income. This is to be sufficiently applied in buying the good of similar amount.Advertising Looking for essay on consumer law? Let's see if we can help you! Get your first paper with 15% OFF Learn More A normal household consumption preference is applicable for the realization of equal policy effect (Mceachern 2012, pp. 34). This relates to the utility and level of the consumption of the two goods. Given the two goods, X and Z, the household is able to define its preference. Consequently, the household can arrange these preferences in an order. In this context, the preferences remain complete. The policies provide an equal stance and significance. The graph below indicates the action of normal household preference necessary for the equal action of both policies. (From Gilbert 2004) The Household Preferences over the Two Goods with Potentially Different Policy Implications on the Household Items In Terms Of the Utilit y and Level of Consumption of the Two Goods To achieve this aim, the transitivity preference of the household is applicable. An important assumption can be drawn from this association. The disparity indicates that there is more preference for a particular good (Schotter 2009, PP. 45). Therefore, it can be deduced that if X is preferred to Z, it is true that the household has a spatial preference. The transitivity preference condition is eminent in this association. The disparities on the impact of these two policies emanates from the differences in preference for the two goods, X and Z. When the household depicts a higher level of preference for a particular good, the other is likely to be diminished. Alternatively, the less preferred good may be supplied in fewer quantities in the market. The law of â€Å"diminishing marginal utility† may be applicable in explaining the variances in customer preferences (Feldman Serrano 2006, pp. 46).Advertising We will write a cust om essay sample on The protection of consumer welfare specifically for you for only $16.05 $11/page Learn More Consequently, these have a potential impact on policy formulation. Policy makers recognize the importance of engaging public participation processes. There is a potential indication from a positive policy on the utility or consumption level of a specific good. The basic implication is that most consumers prefer to utilize goods that have most preferred qualities. It is assumed that the household may be satisfied with any policy advocating for a particular good or product. The graph below indicates the state of preference in which the consumers are better off. (From Gilbert 2004) Explanation of the Possibility of Occurrence of a Substitute Effect Associated With Either of the Above Policies Most markets are likely to experience a substitute effect. The impacts of substitute effects are always noticed in the demand of various goods. The effects of any trans formation within the price encourage the clients to choose a particular good. These clients are more likely to purchase a specific good. This trend may be due to its reduction in price. A consequent rise or increase in the price of goods is likely to cause a shift in the pattern of purchase (Mceachern 2009, pp. 59). There is bound to be an occurrence of a substitute effect within any market. Therefore, within any typical economy, the consumers are more likely to buy goods that retail at very low prices. The interaction of substitution and income effect may also play an important role in the development of substitution. The income of the household may shift. This is due to eminent economic factors within the entire market.Advertising Looking for essay on consumer law? Let's see if we can help you! Get your first paper with 15% OFF Learn More Basically, substitution effect refers to the transformation on the consumption trend. Substitution effect may entail the alteration in the utilization patterns. This occurs as a result of a change notable within relative prices of goods within the market. This trend can be noticed in the action of various customers or clients. This is always as a result of the eminent trends within the general market. There is an evident possibility of occurrence of a substitute for both of the products under context (Mceachern 2012, pp. 78). This can be due to several factors. There are several factors that might lead to the emergence of this pattern. In the present era, various elements play a significant role in consumer behavior and preference. Therefore, there is a high possibility of occurrence of a substitute effect. An Explanation Whether the Policies May Succeed At Both of the Goals Ideally, it is notable that these two policies are not likely to succeed at both of these goals. The competin g demand and supply are important factors within the general market. Ideally, there are many elements that determine the market equilibrium (Schotter 2009, PP. 71). It is imperative to note that the diverse factors associated with market patterns are critical. The variances observed in the household preference are critical. Particularly, this is in the determination of the success of the two policies. Market conditions within any economy are susceptible to both external and internal factors. These factors interact to alleviate the possibility of existence of a perfect market . Therefore, there is bound to be a state of disparity in the action of these two policies. The customer preferences are more likely to rule the market demand and supply trends. Apart from these, there are other external factors that may lead to the development of notable disparities. These include weather conditions, tastes, and prevailing fashion within a particular economy. Income is an important factor in th e determination of prevailing market trends. Generally, high or increased rate of income raises the demand schedule. Consequently, these have a positive impact on the level of supply. The equilibrium point denotes the critical point within any market. However, even in equilibrium states, customers have the capacity to identify themselves with trendy and valuable products. There are other approaches that might be applied. Introduction of new products with lower market prices is possible. This approach is likely to shift the focus of demand within the market (Mceachern 2012, pp. 112). Apart from this, there is a potential shift in the consumer interests within the general market. The introduction of the third good is likely to help in the shift in the basic centre of interest. The preference includes one of the vital factors that dictate the prevailing market conditions. The graph below indicates the likelihood of occurrence of a substitute effect between the two goods. Consequently, this has significant impact on the policies. (From Gilbert 2004) Calculation of the Firm’s Cost Minimizing Input Combination and the Corresponding Level of Minimum Cost It is supposed that the company is presently experiencing the conditions of a short-run. The firm also has a fixed level of K at 25 units. Therefore, the calculation of the firm’s minimizing input combination and the corresponding level of minimum cost is as follows: Production function = Q = K0.5L0.5 Q = K0.5L0.5  = (8 X 0.5) X (4 X 0.5)  = 2 X 4  = 8 Cost function TC = FC + VC FC = Q FC = K0.5 X L0.5 FC = 8 x 0.5 X 4 x 0.5  = 8 TC 8 + 24  = 32 Cost minimization MC = MR (where MC represent marginal cost and MR represent marginal revenue) MC = change in TC/ change in Q TC = C X Q 25X4X8 = C X Q Q = 800 – C Q = (800 – C) C TC = 800C – C^2 MR = MC 800 – C^2 = 32 800 – 32 = 2C 768/2 = 2C/2 C = 384 (minimum cost) Q = 384 / 8  = 48 units (minimum units) Ca lculation of the Input Combination the Firm Will Use In The Long Run and the Corresponding Level of Minimum Cost Production function = Q = K0.5L0.5 Maximum units = 100 Labour cost =$ 8 Capital cost = $ 4 Total cost = 84 = 32 x 100 units  = $3200 Total produce under the cost function Q = K0.5 X L0.5  = 8 Minimum cost per unit = 3200/8  =$400 An Explanation Whether the Firm Can Experience Economies of Scale In The Long Run The firm may not experience superior economies of scale in the long run. Basically, this is due to the observable differences within the unit cost variations (Schotter 2009, PP. 115). Important lessons can be drawn from the various outcomes of the calculations. As shown, the minimum cost in the short run is $384. On the other hand, it is notable that the long run cost is $400. The obvious variances in these costs depict important lessons. Generally, there is an inferior match between the expenditure and the income. List of References Arnold, A 2010, Economic s, South-Western Cengage Learning, Australia. Fakhrul Islam, M Jabbar, A 2010, Consumer preferences and demand for livestock products in urban Bangladesh, International Livestock Research Institute, Nairobi, Kenya. Feldman, M Serrano, R 2006, Welfare economics and social choice theory, Springer, New York, NY. Gilbert, S 200, Microeconomic Theory, viewed on owlnet.rice.edu/~econ370/gilbert/notes/preferences.pdf Mceachern, A 2009, Microeconomics: a contemporary introduction, Thomson/South-Western, Mason, OH. Mceachern, A 2012, Economics: a contemporary introduction, South-Western Cengage Learning, Mason, OH. Schotter, A 2009, Microeconomics: a modern approach, South-Western Cengage Learning, Mason, OH.

Environment essays

Environment essays The Cold War has dominated American life since 1945 . Throughout the Cold War the role of the United States has been captured in themes of globalism, anti-communism, containment, military might, and intervention . The United States has also established the role of being world mediator. It was felt by the United States, that it was their job protect other countries from anything that would pose a threat to the security established in America. After World War II, the United States was the most financially secure nation, thus they had the most authority, and they could decide what was right and what was wrong in the world and act on it. This can be seen with the Korean War, the Cuban Missile Crisis, and the most renowned Vietnam War. Other countries were looking to the United States as a source of help and stability, and this still holds true today. The facts at the dawn of the millennium are simple and irrefutable: compared with all other states, the United States today is in a class b y itself. The ideals felt then remain the same in the present, in regards to the rest of the world, but with less extremity as seen during the Cold War. Thus the United States continues to set the agenda in the, international sense, as the world leader. However, one must ask whether or not the role of the United States should be as it is today. There are flaws in our system, like all states, but the United States continues to prove itself the best deal in the market. The role of the United States in the Post cold War world should remain, however, there are key areas, which should be addressed and handled by the United States differently. During the Cold War, fear of communism, fear of the Soviet Union, and a determination to contain both, gave structure and purpose to American foreign policy. At the end of the Cold War, brought a change to the goals of American foreign policy. The problems in todays foreign policy seem to fall in the areas of i...

William Wordsworths Daffodils Poem

William Wordsworths Daffodils Poem William Wordsworth (1770-1850) was a British poet who is known, along with friend Samuel Taylor Coleridge, for writing the collection Lyrical Ballads and a Few Other Poems. This set of poems embodied a style that was a break from the traditional epic poetry of the time and helped to launch what became known as the Romantic era. Wordsworths preface to the 1798 publication includes his famous argument in favor of common speech within poetry so that they would be accessible to more people. Poems from Lyrical Ballads include Coleridges best-known work, The Rime of the Ancient Mariner and one of Wordsworths more controversial pieces, Lines Written a Few Miles above Tintern Abbey. Wordsworths most critically-acclaimed work is the massive poem The Prelude, which he worked on throughout his life and which was published posthumously. But its perhaps his simple musing on a field of yellow flowers that became Wordsworths best-known and most-recited poem. I Wandered Lonely As a Cloud was written in 1802 after the poet and his sister happened upon a field of daffodils during a walk.   Life of William Wordsworth Born in 1770 in Cockermouth, Cumbria, Wordsworth was the second of five children. Both his parents died when he was young, and he was separated from his siblings, but later reunited with his sister Dorothy, with whom he remained close for the rest of his life.   In 1795 he met fellow poet Coleridge, beginning a  friendship and collaboration that would not only inform his work but his philosophical outlook as well. Both Wordsworths wife Mary and his sister Dorothy also influenced his work and his outlook.   Wordsworth was named Englands Poet Laureate in 1843, but in a strange twist of fate, ended up not writing anything while he held the honorary title.   Analysis of I Wandered Lonely As a Cloud This poems simple and straightforward language doesnt have much in the way of hidden meaning or symbolism  but reflects Wordsworths deep appreciation for nature. Before graduating from college, Wordsworth went on a walking tour of Europe, which inspired his interest in natural beauty as well as the common man.   Complete Text Here is the complete text of William Wordsworths I Wandered Lonely As a Cloud aka Daffodils   I wandered lonely as a cloudThat floats on high oer vales and hills,When all at once I saw a crowd,A host, of golden daffodils;Beside the lake, beneath the trees,Fluttering and dancing in the breeze.Continuous as the stars that shineAnd twinkle on the milky way,They stretched in never-ending lineAlong the margin of a bay:Ten thousand saw I at a glance,Tossing their heads in sprightly dance.The waves beside them danced; but theyOut-did the sparkling waves in glee:A poet could not but be gay,In such a jocund company:I gazed - and gazed - but little thoughtWhat wealth the show to me had brought:For oft, when on my couch I lieIn vacant or in pensive mood,They flash upon that inward eyeWhich is the bliss of solitude;And then my heart with pleasure fills,And dances with the daffodils.

Intercultural Communications assignment Example | Topics and Well Written Essays - 750 words

Intercultural Communications - Assignment Example Multiculturalism in Canada is often seen in towns and cities when they hold festivals that celebrate their individual cultures. An example of such festival is Folk fest which shows different cultures that include heritage, cuisine, and dance. These kinds of festivals give Canadians a chance to understand and appreciate different cultures that make up Canada. Canadians are known for their friendly culture. They appreciate that the country is made up of so many cultures and respect each culture. Marriage is viewed differently in different cultures because arranged marriages are accepted in one community while in others, people are expected to choose their future life partners (Coontz, 2014). These behaviors are impacted by the historical background of a culture. This history moves from one generation to the next and is accepted by the group. The behaviors are also impacted by the religious background of a group. For example, in the Muslim community, parents are obligated to arrange for their children’s marriage. Different cultures also view love differently. Communities that support arranged marriages view love as infatuation. Countries that follow this culture have low divorce rates. On the other hand, communities that support individual arrangements view love as the basis of marriage. What an individual’s family might feel to be best for the individual may not be best for him or her. Communities exhibiting these behaviors can be classified in the cultural di mension model because the cultures are differentiated based on the difference in national cultures. Different communities have their own interpretation of public display of emotion. In some communities, public display is a norm and people believe that this helps other people understand a person. However, this is not the case in other communities who believe that the public display of emotions especially, from those who hold power

The personal and professional characteristics of a successful global Research Paper

The personal and professional characteristics of a successful global leader - Research Paper Example er and professional skills are necessary to become a successful global leader, why one person can easily become a leader while another faces a lot of difficulties. This paper examines the researches of many scientists and professors who made a great contribution in the world leadership. Numerous studies have been conducted on various facets of global leadership, focusing on different knowledge and skills. Nowadays, many people dream about successful leadership and being at the top. Some of them are convinced that an authoritative leader has to be only smart; others disagree, considering leader as a person who is not only knowledgeable, but also has various skills and ample experience. In modern life, the concepts of leader and success have become synonyms. Every person who made a decision to begin the path to success has to turn into the leader himself or herself at the beginning of this way and realize who exactly is a leader. Without this, any undertaking will come to an end with failure. However, global leader is a person who can take a reasonable view of the international situations and successfully provide the management of people who are dissimilar to the leader and from one another and have different cultural backgrounds, with diverse legislative structure a nd economic systems. Caligiuri, Welch, Achua, Spreitzer, McCall, Mahone, Lussier give a clear stand what is the leadership and who is a leader. To understand how to become a leader and what to do for that it is necessary to learn all their opinions and suggestions. It is a big responsibility to assume the leadership and guide people in fact rather than in word. A successful global leader has many targets. Global leaders are defined as executives who are in jobs with some international scope. Global leaders expand business into foreign markets, conceive strategies on global basis, manage and motivate. (Spreitzer, McCall, & Mahoney, 1997). A global leader works with people all around the world. First of

Western Art Essay Example | Topics and Well Written Essays - 750 words

Western Art - Essay Example Classical architecture is based on the ‘symbolism’; a unit which is designed by categorization is mainly by the type of column used. Each order use to designed from the column, plus its base, plinth, or pedestal (if any), the crowning feature of the shaft, and the attractive horizontal member that triumphs of column, divided into three bands—architrave, frieze, and cornice. The Greeks used to have three orders, to get progressively slimmer and more ornately decorated: Doric, Ionic, and Corinthian, named after regions of Greece in which they are said to have been first used. The Romans later added two more orders—Tuscan, a starker form of Doric, and Composite, the richest of all. It was the combination of the features of Ionic and Corinthian—but Corinthian was the representation of the great order of the imperial Rome. Vitruvius discussed the orders, and from this resulted in the revival of the idea which represented their proportions and detailing which were codified and demonstrated in countless architectural treatises. Neolithic architecture appeared around 5500 to 8000 BC but there has been some evidence indicating that early Neolithic architecture appeared as early as 10000 BC in Syria and Iraq. Early Neolithic people especially in Mesopotamia were great builders who primarily used mud bricks to raise houses. More often than not these houses were painted with intricate landscapes of humans and animals probably depicting the way life were led in those times. These people also made elaborate tombs for their dead, a very good example of which is the Mane Braz megalithic tomb in Brittany, France. Stonehenge  is a  primitive  monument  located in the  English  county of  Wiltshire, which is the most famous prehistoric sites of world; Stonehenge is  earthworks  surrounded with large standing stones in a circular setting.  Archaeologists  believed that the iconic stone monument was erected around 2500 BC. Now if we

Managing Human resources Essay Example | Topics and Well Written Essays - 1500 words

Managing Human resources - Essay Example ts are losing ground to a new generation of value-added core HR functions that include career planning, executive development, training, succession planning and organization development’ (Rowden, 1999, 22). In any case, the importance of human resource management (HRM) for the development of business activities cannot be denied; in fact, HR can help a firm to improve its position in its industry; in order for this target to be achieved it is necessary that the knowledge available in all organizational departments is appropriately evaluated and processed (Lawler et al., 2003). On the other hand, the cost involved in the development of various HR policies could be a reason for the limitation of relevant business initiatives; the specific issue is highlighted in the study of Haines (1997) where it is noticed that most firms worldwide ‘view their human resources as an expense rather than an asset -- an element that is expendable and perhaps discarded when the skills possesse d becomes obsolete’ (Haines, 1997, 95). Indeed, in a survey conducted by the National Statistics of UK – the most recent available data on this issue – it was proved that ‘‘nine out of ten employers (90 per cent) had provided any job-related training (either off- or on-the-job training) to their employees in the 12 months prior to the interview’ (National Statistics Online, UK, 2002). In the above report it is noticed that for previous years, the indications regarding the behaviour of employers towards their employees are similar. Current paper focuses on the examination of the various aspects of rewarding in a specific firm: JINNIKINS JEANS. The practices of the firm regarding the specific issue are presented and explained trying to identify the potential effects of these practices on the firm’s objectives – either in the short and the long term. In the firm under examination, the reward system is based on specific actions – in hierarchical order; the benefits for the

Global Trade Essay Example | Topics and Well Written Essays - 2250 words

Global Trade - Essay Example Consequently, fair trade has not developed in Third World countries, such as those of Africa and Latin America. Globalization is a post-World War II phenomenon that evolved based on the need to identify ways to promote economic progress among newly independent countries that used to be colonies. According to Piasecki and Wolnicki (2004), "After the second World War, there was widespread interest among economists in finding solutions to the poverty and underdevelopment left behind by the disintegrating colonial system" (par. 3). Experiments with planned economies in the 1950s and 1960s were met with only limited success, and frequent failure, in the developing world. "Until the 1980s, a score of developing nations experimented with non-market theories and concepts, but with rather limited success. Brazil, India experienced a few years of non-sustainable growth in the 1960s. Unfortunately, none of these countries could match the successes of those that chose the mixed economy and the market system in 1990s" (par. 8). By the 1980s, it became apparent that Third World development lagged and there was a need for a new approach. "By the 1980s, against many prominent economists' expectations, development had not materialized in the Third World - with the exception of the Gulf nations. Even in countries such as Qatar, Kuwait, and Saudi Arabia, where significant growth was observed, employment gains were generally unsatisfactory. Everywhere else in the developing world inequality and poverty grew. In addition, inflow of capital and Western consumption standards challenged traditional sectors and the existing power structures. As a result, tensions between modernizers and Islamic traditionalists heightened" (par. 9). In other parts of the world, the 1980s also brought a realization that economic development approaches had not been adequate. The 1980s came to be known as Latin America's "lost decade," in which there was "mounting debt, inflation, and negative growth" throughout much of the region (par. 15). A consensus began to grow around the idea that "a free market and open economy supported development far better than any form of protectionism and state interventionism." A new model of global capitalism, spearheaded by America, began to take hold in the 1990s in the hopes of reversing the economic stagnation in the Third World that had marked the decades since World War II. A theory began to take hold that opening up economies, spurring international investment, and knocking down trade barriers would produce a rising economic tide that would benefit both the developed and the developing world. It was hoped that multinational corporations let loose to pursue their profits across political boundaries would be the engine that spurred a new era of global economic growth. The new economic model was based on "tough fiscal and monetary policy, deregulation, foreign trade and capital flow liberalization, elimination of government subsidies, moderate taxation, liberalization of interest rates, maintenance of low inflation, and so forth. The proponents of these comprehensive liberal reforms strongly believed that the 'miracle of the market' would eventually so lve the problems endemic to underdevelopment. A special role in this process

Humanities 2 Essay Example | Topics and Well Written Essays - 1000 words

Humanities 2 - Essay Example It is, hence, easy to understand how opera was developed in order to satisfy the Baroque contemporary requirements. To demonstrate this, the opera contains several elements that express Baroque cultural values and this paper will cite them. In order to understand the relationship of the opera to the Baroque artistic style, it is important to explain what it is all about. Here, Guisepi's work becomes helpful. He explained that the term literally means "irregular" and was applied to the dynamic and undisciplined artistic creativity that "grew out of the Catholic pomp and confidence accompanying the Counter-Reformation." Rome is central to this musical development wherein many musicians converge in order to study or find work in numerous choirs and for families like Colonna and Borghese (Sabene 2011). It would then come to symbolize the power of the European monarchies as Baroque gained prominence and popularity. These developments led to a kind of artistic style that is unbridled and s ought to impress and awe. Opera was an inevitable offshoot of this environment since, along with visual art, the Church and rich Roman families and nobles commissioned musical pieces as well. The sheer pomp and pageantry of the Baroque society, particularly of its festivities and celebrations, called for a type of music that would similarly reflect it and its grand events. Stone recounted an account of one important celebration, which could provide an idea of what this point means - the public performance arranged by Medina Coeli in celebration of the birthday of the Queen back in 1696: Before the Royal Palace a huge amphitheater was built on which was performed Scarlatti's cantata Il Trionfo dell Stagioni (The Triumph of the Seasons). This was a performance of Mahlerian proportions with 150 instrumentalists and a chorus of 50; the whole construction was illuminated by some 900 torches and lanterns†¦ In these events the entire community was brought together, not as equal specta tors, but as participants in a celebration of hierarchy, which sought, to image power relations of that society (89). Combination of Art Essentially, what makes the opera Baroque in style is the idea that it combines all music and art forms together. First, it is based "on the linking of text to music such that the music followed and augmented the natural speech flow" (Modern Baroque Opera Newsletter 2004). Then, it would utilize and integrate other forms of art such as literature, drama, painting and elaborate stage settings (Guisepi). No wonder many people and music enthusiasts even today refer to it as one of the most exciting artifact of European art and culture. Opera implies a certain grandness that can only be equated with the powers of the European monarchs and the magnificence of the Christian God. The construction of elaborate opera houses depicted the dynamics of grandeur that characterize the opera. Opera houses in many Italian cities demonstrate this such as the La Scal a in Milan and in other countries as well as like the Paris Opera in France with its ornate ceiling and general architecture considered as a masterpiece of the French Baroque. The cavernous and ornate architecture sought to highlight the drama and grandeur of each performance as with the other elements integrated in the whole experience. It is perhaps safe to say that opera or experiencing the opera is incomplete without the imposing Baroque magnificence of these buildings. The Margravial Opera House in Germany is an

Global Trade Essay Example | Topics and Well Written Essays - 2250 words

Global Trade - Essay Example Consequently, fair trade has not developed in Third World countries, such as those of Africa and Latin America. Globalization is a post-World War II phenomenon that evolved based on the need to identify ways to promote economic progress among newly independent countries that used to be colonies. According to Piasecki and Wolnicki (2004), "After the second World War, there was widespread interest among economists in finding solutions to the poverty and underdevelopment left behind by the disintegrating colonial system" (par. 3). Experiments with planned economies in the 1950s and 1960s were met with only limited success, and frequent failure, in the developing world. "Until the 1980s, a score of developing nations experimented with non-market theories and concepts, but with rather limited success. Brazil, India experienced a few years of non-sustainable growth in the 1960s. Unfortunately, none of these countries could match the successes of those that chose the mixed economy and the market system in 1990s" (par. 8). By the 1980s, it became apparent that Third World development lagged and there was a need for a new approach. "By the 1980s, against many prominent economists' expectations, development had not materialized in the Third World - with the exception of the Gulf nations. Even in countries such as Qatar, Kuwait, and Saudi Arabia, where significant growth was observed, employment gains were generally unsatisfactory. Everywhere else in the developing world inequality and poverty grew. In addition, inflow of capital and Western consumption standards challenged traditional sectors and the existing power structures. As a result, tensions between modernizers and Islamic traditionalists heightened" (par. 9). In other parts of the world, the 1980s also brought a realization that economic development approaches had not been adequate. The 1980s came to be known as Latin America's "lost decade," in which there was "mounting debt, inflation, and negative growth" throughout much of the region (par. 15). A consensus began to grow around the idea that "a free market and open economy supported development far better than any form of protectionism and state interventionism." A new model of global capitalism, spearheaded by America, began to take hold in the 1990s in the hopes of reversing the economic stagnation in the Third World that had marked the decades since World War II. A theory began to take hold that opening up economies, spurring international investment, and knocking down trade barriers would produce a rising economic tide that would benefit both the developed and the developing world. It was hoped that multinational corporations let loose to pursue their profits across political boundaries would be the engine that spurred a new era of global economic growth. The new economic model was based on "tough fiscal and monetary policy, deregulation, foreign trade and capital flow liberalization, elimination of government subsidies, moderate taxation, liberalization of interest rates, maintenance of low inflation, and so forth. The proponents of these comprehensive liberal reforms strongly believed that the 'miracle of the market' would eventually so lve the problems endemic to underdevelopment. A special role in this process

Human Biological Systems, Organisation of the Body Assignment

Human Biological Systems, Organisation of the Body - Assignment Example liverworts, mosses Pteridophytes These are vascular plants which characteristically do not produce flowers and seeds. Reproduction takes place via the dispersion of spore. The dominant generation is saprophytic. Have true roots. Club mosses, ferns, horsetail Gymnosperms These are seed producing plants and seeds develop to form cones. They produce unisexual flowers. pines, ephedra, juniper, fir, redwood Angiosperms These are seed producing plants and are known as flowering plants. They show derived characteristics and produce flowers, endosperms, and fruits. Water lilies, black pepper, bluebells, cucumber (SOLOMON & MARTIN, 2005). TAQ 2. Flowering plants Monocotyledons Flowering plants Dicotyledons Monocotyledons consist of 55,000 species and are predominantly herbaceous Dicotyledons consist of 165,000 species and are woody stemmed plants The primary root soon aborts and the mature root system becomes adventitious Mature root system either primary or adventitious or both Consist of a single cotyledon Consist of two cotyledons Intrafascicular cambium is not present and leaves are parallel veined Intrafascicular cambium is present and leaves are mostly net veined Vascular bundles are scattered in two or more rings Vascular bundles are present in the form of a ring surrounding pith Floral parts are borne in sets of 3 and sometimes 4 Floral parts are borne in sets of 5 Pollen is typically triaperturate Pollen is uniaperturate (KOKWARO, 1994). TAQ 3. Classes Characteristics Examples Jelly fish, Anemones (Coelenterates) Aquatic, mostly marine and body cavity has a hypostome. The hypostome is surrounded by sensory tentacles Corals, hydra Flatworms (platyhelminthes) Flatworms are bilaterally symmetrical and have no internal body cavity. Have a distinct head and tail and have no specialized circulatory and respiratory system Planaria, tapeworms, flukes Round worms (nematodes) Non-segmented worms, bilaterally symmetrical, body has a complex cuticle around it. Ascaris lumb ricoides, Enterobius vermicularis Ringed Worms (annelids) Have elongated bodies divided into segments and are called segmented worms. The worms exist in different shapes and colors. Body cavity is lined by mesoderm and have a closed circulatory system Earthworms, leeches Snails, slugs, squids (Molluscs) Non segmented worms, have a mantle and an internal as well as external shell. A radula is also present Octopus, mussels, tusk shells Star fish, sea urchin (Echinoderms) Have a radial symmetry and the central body has several protruding arms. Tube feeds with suction pads are also present Sand dollars, sea stars Insects, spiders, crabs (Arthropods) Have segmented bodies with paired segmented appendages. Have bilateral symmetry and a chitnous exoskeleton Scorpions, centipedes, millipedes (THORP & COVICH, 1991) TAQ. 4 Classes Characteristics Examples Spiders, ticks, mites, daddy Longlegs, scorpions (Arachnida) They make webs and have two body regions. They have chelicerae and very long l egs Rust mite, clover mite, black widow spider Centipedes (Chilopoda) Segmented bodies with a single pair of legs on each segment. Have a single pair of antenna Blue ring centipede, stone centipede, earth centipede Millipedes (Diplopoda) Segmented bodies with two pairs of legs on each segment. Have a single pair of antenna. Pill millipede, bristly millipede, spotted millipede Crabs, lobsters (Crustacea) They have three major body segments namely head, thorax and abdomen. Have two pairs of antenna. They have

Climate Change Impact On Agriculture In Pakistan

Climate Change Impact On Agriculture In Pakistan Climate change is a phenomenon that arises due to emissions of greenhouse gases from fuel combustion, deforestation, urbanization and industrialization, resulting variations in solar energy, temperature and precipitation. (Upreti, 1999). It is a real threat to life which largely affects water resources, agriculture, coastal regions, freshwater habitats, vegetation, forests, snow cover, and geological processes such as melting, land sliding, desertification and floods all of which have long-term affects on food security and human health. (G.Malla.2008). Climate change is a global issue; debated on at all fronts whether its political, economic or scientific. Climate must be prevented from further damage. Before the end arrives, there is a need on all levels of society to understand climate, the factors behind change and its impact on our agriculture and economy. It is a well known fact that agriculture is the backbone of Pakistan. Agriculture and agri-related activities form 80% of the countrys economy. Agriculture is comparatively more sensitive to changes in climate, and can be impacted severely due to events such as untimely rainfalls, extreme temperatures and carbondioxide concentrations. A need arises to closely observe the environment and take up necessary measures for tackling these challenges. This research work is an attempt to address the issues and problems faced by Pakistans agricultural sector and find the necessary solutions. 2. STATEMENT OF THE PROBLEM: Pakistans economy and prosperity is closely linked to its agriculture. Pakistans economic activities relate directly or indirectly to agricultural sector. Agricultural sector is dependent on nature. The uncertain changes in nature i.e. changing in precipitation pattern, extremely high and low temperatures, cyclones, thunderstorms, variation in water level, impurification of air, water and soil, have made agriculture and agri-production a challenging issue. Unusual heavy rain storms in 2010, which resulted in floods and distortion of agriculture and property, are an example of climate change. The loss to the economy and the people sufferings are still remembered and unforgettable. It is the need of the day to carefully observe climate change, the causes of extreme weather events and find the necessary solutions to the problems. Issues regarding susceptibility to extreme climate conditions should be addressed with seriousness to save Pakistans agricultural sector and consequently the national economy. This research study is an attempt in addressing and ultimately solving the problems faced by Pakistans agriculture sector due to uncertain climate revolutionization. 3. OBJECTIVES: Considering the importance of agricultural sector for the economy and food requirements of Pakistan, there is a need for reliable estimates of major crop production under varied climate change provisions and circumstances. Although climate is an immeasurable fact that is affected by various factors i.e. Carbon dioxide concentration in atmosphere, temperature variations, precipitation rates, water level, soil erosion, salinity etc. The factors that are directly effecting crop production are temperature and precipitation rates. This research study will analyze crop production with temperature and precipitation rates. The core purposes of this research study will be as under; 1. To observe the trend of climate change from the last three decades i.e. from 1980 to 2010; 2. To analyze temperature and rainfall, as the key factors effecting agricultural production, with the major cash crops and food crops in Khyber Pakhtunkhawa; 3. To investigate the probable impacts of recent and predicted future climate change on different crops production; 4. To scrutinize different adaptive strategies in coping with the catastrophic conditions of environment and improving the total crops yield; 4. SIGNIFICANCE: Pakistan is an agricultural country; climate change impact on agricultural sector is a serious issue that demands immediate attention. This research study mainly focuses on the impact of climate change on agricultural sector of Pakistan such as untimely rainfalls and temperature variations that ultimately results in either prolonged droughts, unalarmed floods, increase in soil erosions and decrease in land productivity, which ultimately results in the migrations and desertification. The countrys socio-economic setup suffers the most that leads to a weak nation. The most recent impact of climate change was seen in July 2010, when floods destroyed thousands of villages all over Pakistan. The greatest hit among them was Khyber Pakhtunkhawa (KPK). The core purpose of this research study is to analyze the temperature and precipitation effects on agricultural produce in Khyber Pakhtunkhawa. Major crops will be taken up in this regard, to analyze them in relation with temperature and precipitation from 1980 to 2010. Predictions of temperature and precipitation will help us adapt in the future with extreme cropping and harvesting seasons. Prevention can be done before disaster strikes to safeguard the interest of a poor farmer. 5. RESEARCH QUESTIONS: This research study will strive towards finding answers to the following questions; 1. Is there any potential damage caused by climate change to Pakistans economy as a whole and agriculture sector in particular? 2. What are the impacts of 2010 floods on the production of major crops in Khyber Pakhtunkhawa? 3. Are there any adaptative strategies to climate change that can help rural communities strengthen their capacity to cope with disasters? 4. What should be the future land-management skills of farmers to climate change? 5. What measures should be taken in the future to diversify the livelihood of the poor farmers? 6. METHODOLOGY: The methodology to be adopted for this study will be as under; Major factors effecting climate change on agricultural sector are temperature and precipitation rates. According to the plant physiology literature, plant development is a linear positive function of temperature, within a range of temperature between minimum and maximum thresholds (Ritchie and Smith, 1991). Keeping this in mind, the econometric model used for analyzing the climate impact on agricultural sector will employ both maximum and minimum temperatures, which are positively related to crops yield. Moreover, precipitation rates effecting crops yields will be captured by the relevant econometric and mathematical equations. The data regarding the temperature and precipitation variables will be obtained from Pakistan Metrological Department. The data for the total yield of various crops in Khyber Pakhtunkhwa (KPK) will be attained from the Pakistan Federal Bureau of Statistics. Climate change trend will also be observed by engaging different econometric and statistical techniques and procedures. The econometric model used in the research study will be analyzed with the help of econometric software; SPSS or SAS. The detailed analysis of the econometric models will be explained and conclusions will be drawn from it. The socioeconomic impacts on people as well as on the development of country will also be addressed. Future recommendations as well as the adaptive strategies for copping with extreme environment conditions will also be given. 7. PROVISIONAL CHAPTER STRUCTURE: The proposed chapter structure of the study will be as under; CHAPTER I; Agriculture sector and its importance to the economy of Pakistan. CHAPTER II; Climate change and its impact on Pakistan agricultural sector. CHAPTER III; Agricultural production in Khyber Pakhtunkhawa as affected by the change in climatic conditions; Review of the major crops over the last three decades. CHAPTER IV; Analysis and investigation of the major crops of Khyber Pakhtunkhawa with climate change factors, using Econometric techniques. CHAPTER V; Concluding the study; various adaptability and compatibility strategies in relation to climate change will be discussed. 8. LITERATURE REVIEW: Agriculture is extremely vulnerable to climate change. Higher temperatures ultimately reduce yields of desirable crops while encouraging weed and pest production. Changes in precipitation patterns elevate the short-run crop malfunction and declines long-run productions . Although there will be an increase in some crops production in some regions of the world, the overall impacts of climate change on agriculture are expected to be negative, intimidating global food security. International Food Policy Research Institute (2009) conducted a study that concentrates on various agricultural sector issues in Asia and the Pacific. It presents indicators of exposure, sensitivity, and adaptive capacity of agriculture sector in the region. Those indicators underline the vulnerability of the agriculture sector as a source of livelihood and food security for many people. This study also represents vast heterogeneity in farming systems across Central, East, Southeast, and South Asia and the Pacific Islands. It also highlights many other aspects of vulnerability to climate change across the region that includes undernourishment, poverty and slow productivity., all of which are aggravated by the effects of climate change. Neil Leary and Jyoti Kulkarni, (2007), work is based on a combination of case studies from different regions of the world. These studies have debated climate vulnerability to impacts from climate variation and change. The potential outcomes from exposure to climate hazards and climate change are identified as high-level concern in these studies.. It includes water scarcity that retards progress towards development goals, losses of entire ecosystems and their species, more frequent and greater loss of life in coastal zones, land degradation, food insecurity and famine, loss of livelihoods and increase in infectious disease epidemics. All of these are possible outcomes of exposure to climate hazards. It is a source of greater information as it has addressed climate change impacts on all fronts of life whether it is social, economic or political. Santiago Olmos (2001) provides an outline of adaptation issues, subject to climate vulnerability literature and climate discussions. This paper covers assessments of climate vulnerability in various regions of the world and developing countries in particular. The paper also discusses some of the existing resources that can be used to conduct climate vulnerability assessments and adaptation work. The current research work is unique in the sense that it will point out the impacts of climate change on the agricultural sector of Pakistan. More specifically, major areas of concern will be the climate impact on crops yields in Khyber Pakhtunkhawa over the last three decades. The direct and indirect social and economic impacts of climate change will also be analyzed in this study. Adaptive and preventive measures in copping with extreme climate conditions will also be given in this research study.

A Look Inside a Woman’s World Essay -- Analysis, Kilbourne, Morgan

Humans are undeniably trained and wired to judge others based on race, gender, and appearance. Unfortunately, women are stuck in all categories of judgments. Jean Kilbourne, an award-winning producer on documentaries about images of women in ads, explains that when media and advertisements exploit femininity for personal gain, women are at risk for much harm because it promotes objectification, which eventually will led to violence. An African American feminist, Joan Morgan, expresses her further disturbance about the constant sexism in rap lyrics that endorses violence and anger towards women. â€Å"’Two Ways a Woman Can Get Hurt’: Advertising and Violence,† by Jean Kilbourne and â€Å"From Fly-Girls to Bitches and Hos,† by Joan Morgan reveals compelling arguments about the ways society often portrays females as an inferior gender to males. Our society today still fearfully unable to view pass the femininity of a women causing females to endures the suffering from forceful gender roles to excessive expectations by the infliction of our society, families, and media. Females are continuously objectifies by media in advertisement to be used as a tool for inappropriate sexual fantasy, which lead to violence towards women. Advertisements frequently utilize sex to show acts of power and hostility toward females of all ages (594). For the infamous Super Bowl Sunday commercials, companies like Pepsi Max and Snickers devalue females in their ads to appeal to consumers. For Pepsi Max commercial, the scene took place at a nice restaurant where a man and a beautiful woman is having a romantic date, while the woman in the commercial was wondering if her date was the one for her, all he could think about was his desire to sleep with her until ... ...n? Our society does not seem to notice their offense towards women, which will still continues due to the carelessness people tend brush off their shoulder when facing the effects of cruel expectations for women. From gender roles and expectations, females have suffers tremendously throughout all ages. There are numerous hardships and disadvantages females have to deal with in everyday life. Vicious judgments, discrimination, and objectification towards women demonstrate that our society has created a difficult world for women to live in. It is time for changes, a brake for all women to live life freely without worrying and suffering. The public views must acknowledge the struggles female endured and take the opportunity to look inside a woman’s world in order to prevent the torturing of all women from media, advertisements, families, and society’s judgments.

What Is a Franchise? Essay -- essays research papers

What Is a Franchise? Franchising is a form of business in which the owner, or franchiser, gives license to distribute products, services or methods of business to affiliated dealers, franchisees. In many cases franchisees are given exclusive access to a particular geographical area. The franchiser usually mandates uniform symbols, trademarks and standardized services. Thirty years ago franchising was a revolutionary new technology - a new and better way - a new and better way to retail goods, food products and services to the consumers. How was it greeted? The media called it a scam. Headlines were everywhere about how some little old lady lost her life savings to some flim flam franchise. Major fortune 500 companies were getting involved in franchising but these companies insisted that their names not be used in ads or magazine stories. Today franchising has turned into an $800 billion a year business. Experts estimate that today as much as one third of the goods and services in the U.S. are moved through franchising. It's hard to believe but franchising actually came within 11 votes of being outlawed by Congress of the United Sates of America. Essentially a franchise provides a tested formula for starting a business that has worked for others. It can save you from making costly errors, shorten your learning curve and help you make a profit more quickly. However, start-up costs are high and you are required to follow the company's specific procedures. The average f...

A Rebuttal to Charles Darwin’s Theory of Evolution Essay

If there’s one thing that would make the highly religious person infuriated, that one thing would probably be the Theory of Evolution by Charles Darwin. Quite a rugged assumption but a little true nonetheless.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Religion, as a social institution, derives much of its foundations on several bearings; the most important being the Theory of Creationism. Under this theory (or belief?), humanity, the universe and life in general were all created in their original form by an Almighty Being or by an Inevitable Force. Usually, this refers to the deity or deities of a certain commune’s religious beliefs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Theory of Evolution, on the other hand, portends that humanity, or life itself, emerged through a series of trial and errors wherein the fittest species among all others emerged victorious over nature’s anarchic character. The idea of a certain animal â€Å"branching off† from its original species to produce a different kind of breed is what the Theory of Evolution calls Natural Selection. By Natural Selection, the theory explains that certain unique features and/or characteristics possessed by a select few would inevitably allow them/it to have a higher chance of survival against those who do possess none of the same features and/or characteristics. For instance, assume that a species of birds uncannily produce a hatchling that possess a rather larger and longer beak than its original counterparts. By having this feature, the bird is now able to catch and eat more food as compared to the other birds of the same species that possess shorter and smaller (otherwise, â€Å"normal†) beaks. The theory claims that once this unique bird reproduces its own hatchlings, the unique features and characteristics it possessed would most likely be passed on; thus, eventually perpetuating the idea of the introduction of a different kind of species of birds that possess longer and larger beaks. And since having longer and larger beaks enables these birds (those which possess it) to catch, gather and eat more food, the natural balance of the food chain is automatically shifted unequally. Being that the birds with the shorter and smaller beaks will always be outcompeted by the new species with longer and larger beaks, the original species (otherwise, â€Å"old†) will probably end up being extinct. This idea is further supported by the theory’s most famous notion, â€Å"The Survival of the Fittest†. In the simplest sense, the theory states that those who are genetically â€Å"strong† as compared to the others will be the ones who will survive. As applied in the case of the birds, it was the newly developed species which seemed to be the â€Å"fittest† against their original counterparts. As such, their survival was ensured; branching off into a higher level of species and eliminating the rather â€Å"weak† species.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Understanding the Theory of Evolution in its general sense is not an easy task. For one thing, the theory itself is now including several different kinds of supposed facts to support Charles Darwin’s original theory (now referred to as Neo-Darwinism). Furthermore, its underlying principles and hypotheses do not lie alone on biology but also on genetics and others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As if understanding the theory is hard enough, debunking the theory is an even harder task. Supporters of the Creationist Theory will always be under attack by the supporters of the Evolutionist Theory. This unbelievable dedication of faith and belief towards the Theory of Evolution is considered an awesome phenomenon similar to that of Catholicism’s rise as a predominant religion in the late Middle Ages. In other words, the Theory itself, ironically, is now becoming a religion in many ways. Henceforth, as hard as it is to debunk the Creationist Theory, the same will now be likewise to the Evolutionist Theory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Going back to the theory’s initial stages, however, it would seem rather easy to refute Charles Darwin’s findings. Compared to the status of the Theory of Evolution at present, the status of Darwin’s theory in the past (as he presented it) remained attractive to questions of veracity and factuality. For many, though it seemed credible, it was also contestable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First of all, Darwin’s Theory does not explain fully the derivation and/or origins of humankind as deduced from that of primates. Sure, there are many similarities existing between humans and Apes. But the Theory never really explained why or how humankind technically â€Å"branched off† from the original species of primates. Even if we use the notion of â€Å"Survival of the Fittest†, none of the pieces still seem to fit.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For instance, let us assume that a group of Chimpanzees produce an offspring that is clearly â€Å"smarter† than the rest of the clan. Now, that offspring immediately becomes the â€Å"fittest† among them. Still, it would be somehow impossible to deduce that this special primate would reproduce a couple more uniquely smart primates that would eventually start an hereditary cycle; causing the almost â€Å"accidental† creation of a new species. Even if that somehow became possible over a course of billions of years, it would still not explain how humankind developed a sense of wearing clothes, cook their food and establish a unique language that is clearly different to that of their original counterparts. Furthermore, some possible explanations regarding the loss of bodily hair, the shortening of the mandibles and other such anatomic inquiries remain in question for the theory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Second, the development of a certain organ was never fully explained by the great man himself. Take a look at birds, for instance. The development of birds, from land creatures to fowls of the air, is clearly unsupported by the theory. As the theory explains, evolution occurs overtime through a course of millions of years. If so, how did the development of wings benefit the earliest species of birds? Imagine an ancient â€Å"bird† that started growing small â€Å"wings†. Of course, since these are small, it cannot benefit the animal in any way other than be a burden. As such, the status of â€Å"fittest† is automatically removed. Ultimately, the species – who were just starting to develop their own wings – would’ve become extinct and lost to the supposed â€Å"survival†. On the other hand, looking at the picture the other way around, it seems almost impossible that a group of land creatures would suddenly hatch (or give birth) to an hatchling that naturally or immediately possess wings – it would just not make sense. For the Theory of Evolution – and the notion of â€Å"Survival of the Fittest† – to work, organs and other characteristics must be present at once and not in a continual process that would take billions of years.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finally, the Theory of Evolution never really explained how the complex development of the human mind occurred. Just how exactly did human beings develop a sense of rationalization? How did they come to have a sense of beauty? How about a sense of free will? If humans with mental disabilities continue to breed for thousands of years, would the existence of a unique race of mentally disabled men and women become a possibility? How did evolution come to develop a mind that is so complex and comprehensive as compared to other creatures? These are just some of the questions that truly pose a great threat to the Theory of Evolution (during Darwin’s time at least).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When Charles Darwin presented his Theory to the Academic Community, the Theory of Evolution was not as strong as it was today. By all means, it was easily contestable. After a couple of decades, however, the Theory gained so many supporters that even the Scientific Community now almost completely adheres to its principles.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Until the adherents of the Theory of Evolution do not find concrete answers to some of the questions posed above, the theory will forever only remain as such – a theory. Similarly, the Creationist Theory also possesses the same dilemma. Clearly, that is one reason why both theories – despite after several decades – still continue to battle each other out for supremacy (which is ironically a pun of the notion â€Å"Survival of the Fittest† itself). Cited Sources: Campbell, J. A. and Meyer, S. C. (2005) Evolution: Debate it. USA Today December 5, 2007 from Dean, C. (2005) Opting Out in the Debate on Evolution. The New York Times December 5, 2007 from Futuyma, D. J. (2005). Evolution. Sunderland, Massachusetts: Sinauer Associates, Inc. Scott, E. C. and Branch, G. (2005) Evolution: Just Teach it. USA Today December 5, 2007 from Smith, J. M. (1993) The Theory of Evolution. Cambridge University Press Weiss, R. and Brown, D. (2005) New Analyses Bolster Central Tenets of Evolution Theory Washington Post December 5, 2007 from   

The Impact of Cultural Capital on Advertisement

The impact of Cultural Capital on advertisement Class Professor *** Name Date Overview The French sociologist Pierre Bourdieu first proposed the concept of cultural capital. Since the 1980s, social capital has become a popular concept in many disciplines concerned and analysis of important starting point. Hofstede (1980) published a study in the field of cultural significance of the research results. In 1980s, scholars did a large number of cross-cultural consumer behavior based Hofstede’s cultural construct.After the 1990s, globalization and technological revolution in the joint action, cultural issues in all areas of marketing, reflected in all directions, the impact of cultural capital on advertisement journals were seen everywhere. â€Å"Advertising. † The word of foreign origin, derived from the Latin word â€Å"Adteurture†; its basic meaning is the meaning of attention and induce the latter evolved into the English language â€Å"Advertise†. In recen t years, advertising fills of people’s lives. From the television’s ads, newspaper’s ads, outdoor walls’ ads, to the network, advertising are seen every where.But in different cultural background, consumer values, consumption patterns and consumer behavior are different. Cultural capital has a deep impact on advertising, which cannot be ignored. Today's society is in economic globalization; all the advertising companies cannot separate from cultural capital. We need to know when planning to advertise the nation's culture, and culture types, this is the ads, predictable. â€Å"Cultural capital has three subtypes: embodied, objectified and institutionalized. † (Bourdieu, 1986). According to three different types of cultural capital.Below, I will talk about my type of advertising of these three different effects. Embodied cultural capital Embodied cultural capital is embedded in the individual's cultural capital. One of the most important parts is the language of the capital. â€Å"Linguistic capital, defined as the mastery of and relation to language, can be understood as a form of embodied cultural capital in that it represents a means of communication and self-presentation acquired from one's surrounding culture. † (Bourdieu, 1990) A hundred years ago, an American visited a Chinese government officer and his wife.First meeting, the American praised the officer’s wife was very beautiful. The officer replied: â€Å"Where, where. † The American did not understand, thought and answered â€Å"from the top to the bottom. † The officer still said â€Å"Where, where. † The American got confused. From this story is easy to see cultural shuck; when Chinese people are praised, they often reply â€Å"where† as a humble answer; meanwhile, Americans say â€Å"thank you†. In advertising design should also consider this factor. For example, â€Å"white elephant† is a battery brand; they first translated their company name into English â€Å"White Elephant† directly, but found poor sales.Later, they realized that white elephant in some countries is considered to be useless things. Who will buy useless things? With the lion was sent to the company described as a powerful force. They renamed their company â€Å"Brown Lion†, meaning the battery is strong, powerful. Sales really improved. In the study of language and culture, The Chinese company â€Å"Haier† was a successful story when it founded in China. The first time the company was called â€Å"qindao-libohaier†, then before entering the international market, it changed its name to â€Å"haier†, a catchy name is not only simple to speak, but also share the same pronunciation with â€Å"higher†.Language is the main tool of culture and communication. Languages of different ethnic groups also showed different ways of thinking. It is this difference that has cultural differen ces, but it also constitutes an obstacle to advertising. However, in various languages, the same concept can be used to explain things or title meaning. Furthermore, it is this commonness for different cultures that provides a basis for communication. In the design of advertisement, the use of this commonness can make the advertising language have less effective results. Objectified cultural capital Objectified cultural capital consists of physical objects that are owned, such as scientific instruments or works of art. † (Wikipedia) These cultural products can be transferred to economic capital such as Physical nature, in advertising design, mainly in aesthetic taste, business negotiations, consumption patterns, new product development and packaging, the color range on the part of Objectified cultural capital. Today,color is called a universal language; it shapes the character and not only has the function to open up markets, but also has great promotional role.For example, re d has been accepted in many countries, especially Asian countries such as China, Japan, Korea, India, in the festive activities. In these countries, streets and people’s houses are decorated with red as the main colors; red ornaments are also very popular. But in Germany, people do not like red. A Chinese red package for fireworks that was exported to Germany was once slow moving. After a survey, the fireworks company found that consumers in German feel insecurity from red, then they changed the package color to gray.Sales increased sharply as a result. In the United Kingdom and the United States, gold and yellow are symbols of honor and loyalty, so they are the favorite colors of men. In the United States, a yellow taxi is the most popular; meanwhile, Kodak's film is also known for its yellow packaging, but in Japan, yellow sometimes has the meaning of morbid or unhealthy. Thus, yellow for Japanese men is a taboo color. The color of culture may have different advertising eff ectiveness. Institutionalized cultural capitalInstitutionalized cultural capital consists of institutional recognition, most often in the form of academic credentials or qualifications, of the cultural capital held by an individual. (Wikipedia) Social structure affects the way people interact and their consumption patterns. Advertising design should be based on the country or region depending on the application of different social structure, market segmentation, product positioning. Family size and background, education, income, occupation, social class belongs to the division.In Middle Eastern countries, the average family unit is the family, including parents and children, family size lot, so advertising the focus should be on family. Otherwise, a country's general education level of the factors that determine a lot of advertising. In some countries more than 70% of the population is illiterate; text ads apparently will not have very good market, its design means it should make mo re use of image-based. Supplements Beside Pierre Bourdieu's three subtypes of Cultural Capital, cultural capital of the advertising I think there is another important effect: the timeliness.Different countries and nationalities have their own forms of traditional festivals and celebrations. China's traditional festivals are the Spring Festival, and Mid-Autumn Festival. Europe and many countries have Easter, Thanksgiving, and Christmas. There are many different areas of the world with various cultural festivals. Festival time and content are different, but shopping during the holiday season often peaks. This is also advertising the best time, so designers should know in advance the situation festival, to seize the opportunity. Another example,product placement is very popular in recent years.The film industries, and the market, continue to develop; product placement is bound to become more common. The film itself is a cultural product, in addition to its own original entertainment fe atures; advertising has become a special carrier. Each film has its own schedule, so people tend to focus on the film that will be fixed in time or the first round of the premiere broadcast. Indeed, in the first release, the audience is full of curiosity with novelty, we look forward to most, when most concerned about; it should be the best advertising time. SummaryCultural ties and capital have been associated for more than 20 years. Numerous cases demonstrate the importance of cultural capital. Advertising should follow the laws of the market. The advertising industry is a cultural industry; culture is the basis for the development of the advertising industry. A national culture based on advertising will be a healthy campaign. Design should understand the culture of the international market, and according to their cultural analysis of advertising, production, adjust to better meet the target country markets, to meet the needs of the international market of consumers.